2026-11-07
Bringing back the visitors who left โ links and retargeting pixels
Only a small share of people who click a link reach a purchase. The rest quietly leave. Retargeting brings them back with ads.
The mechanism in one line
A tiny marker (a pixel) left in front of visitors lets you show up again โ via Meta or Google ads โ to the very people who rode your link.
Why a link shortener cares about pixels
Most sites run one pixel sitewide. Attach pixels per link and you can retarget "who came from which channel and then bounced":
- Visitors from your Instagram link โ re-reach them with Instagram ads
- Search-ad link visitors โ re-reach on Google Display
- Event-page visitors โ remind them before the event ends
Getting started
- Attach a pixel to your link (connect your Meta/Google account)
- Select that visitor audience as the target in your ad platform
- Turn on the re-engagement ad โ done
You can attach multiple pixels to a single link. Setup is covered in the pixel feature guide.